ASHIRE COMMUNICATIONS GENERATES
NATIONAL MEDIA ATTENTION FOR PADDLEFEST
Paddlefest received more news media attention in 2011 than it had in any of its prior nine years.
That success came about after Paddlefest hired Elliot Grossman and Ashire Communications for
With strong support from Paddlefest leaders, Ashire generated stories in hundreds of media
outlets across the United States. The stories helped Paddlefest increase its paid registration by
More than 2,200 paddlers participated in Paddlefest’s signature event -- an 8-mile float on the
Ohio River -- helping Paddlefest keep its status as the nation’s largest paddling event. About
4,000 children attended the Kids Expo portion of Paddlefest, maintaining its distinction as the
largest event of its type in the Midwest.
News coverage included:
-- Photos and a story on the national wire of The Associated Press. More than 300 news
websites carried that coverage including The Washington Post, The Boston Globe, The
Charlotte Observer, the Seattle Post-Intelligencer, the St. Louis Post-Dispatch and The San
-- A story and a photo that dominated the front of The Cincinnati Enquirer’s Local News section.
It focused on Paddlefest’s founder, Brewster Rhoads. At least a dozen news websites across the U.S. picked up the news feature.
-- A half dozen stories on WCPO-TV, Channel 9 in Cincinnati, Paddlefest’s media sponsor, including live broadcasts from the banks of Ohio River as paddlers took to the water.
-- More than two pages in Cincinnati Magazine devoted to exploring Greater Cincinnati’s role as
the Paddling Capital of the U.S.
-- A story and photo on The Huffington Post about a Paddlefest organizer paddling all five
Great Lakes in five days.
“Elliot Grossman did a fantastic job garnering print, TV, radio and online media coverage for
the 10th annual Paddlefest. He designed a media relations plan that paid off big time as he
pitched our event to local and national media outlets. Thanks to his work with The AP, the
wire service story on Paddlefest was picked up by nearly 200 media outlets around the U.S. I
highly recommend Elliot to any organization interested in using the media to communicate
Brewster Rhoads, Chair and Founder of the Ohio River Way Paddlefest, Cincinnati