Ashire Communications provides broad public relations services to the
       Williams College of Business at Xavier University, one of the nation's top business schools.
 
  Here are highlights of what Ashire has done for the College:
 
  • Generated news coverage for a campus speech by Procter & Gamble CEO Bob McDonald. The Enquirer, the Business Courier, The Associated Press, WLWT-Channel 5 and WCPO-Channel 9 covered the event. 
 
  • Wrote a story for BizEd, an international business education magazine, about a highly effective career development program at the Williams College of Business. Since publication, several U.S. business schools have started planning similar programs.
 
  • Arranged for several publications to feature stories about research by Associate Dean Hema Krishnan. She studied turnover among women in top management jobs. The Cincinnati Enquirer, the Business Courier of Cincinnati, WorkingMother.Com, and BusinessWeek.Com focused on her work.
 
  • Prepared the entry that led to Jennifer Bush, who heads the MBA program, being named a 2009 finalist in the Athena Awards, sponsored by Cincy Magazine.
 
  • Developed an 18-page media guide for the College so reporters can quickly find faculty members.
 
  • Arranged for Dean Ali Malekzadeh to speak at the annual conference of U.S. business journalists in Phoenix. These efforts helped raise the College's national profile.

  • Prompted an in-depth story in The Cincinnati Enquirer about the College. The story focused on the increasing ties between the College and the business community, nurtured under the leadership of Dean Ali Malekzadeh.
 
  • Handles public relations for the Xavier Launch-a-Business Competition. In two years, our efforts have helped to generate more than 300 proposals for new businesses and nonprofits. We also helped to coordinate the event that announced our 2010 winners. Bob Castellini, majority owner of the Cincinnati Reds, gave the keynote address. Our publicity has drawn more than two dozen stories from The Cincinnati Enquirer, WCPO-Channel 9, WXIX-Channel 19, WCET-TV, the Business Courier and WVXU-FM. 

  
                           egrossman@ashire.net / 513-240-9801 / Loveland, Ohio  
 
WILLIAMS COLLEGE OF BUSINESS